Simply - Say Yes to Simple
Working under the direction of Duncan Elms and with the very talented Elastic team the aim of this project was to seamlessly blend live action and CG to show the sublime beauty in the simplicity of nature. We spent a lot of time planning out our live action shoots in previs; testing out many different in shots in full CG. We combined the best elements from our CG versions with best elements from the live action plates to create a project that hopefully seamless blends the two worlds together. This was the first project I worked on where we experimented with how AI can be intergraded into our workflows and how it can enhance our traditionally CGI to make it blend even more seamlessly with live action elements
Credits
Design Studio: Elastic
Creative Director: Duncan Elms
My role:Animator/Compositor
+ Full Credits
Design Studio: Elastic
Creative Director: Duncan Elms
Editor: Javier Gonzalez, Rachel Fowler
3D Designers: Tony Zagoraios, Vaso Evangelopoulou, Elena Izanami, Renato Marques, Lee Buckley, David Hyatt, Min Shi
3D Animators: Lee Buckley, Alex Silver, Marios Tsaousis, Pantelis Tsiachri, Argyris Nochos
Character Animation: Bryan Cox
Dynamics: Miguel Salek, Jun Kim, Phi Pinyosophon
Modeling: Joe Panigua, Jose Limon
Color Pipeline TD: Andrew Young
Sr. Producer: Michael Ross
Production Coordinator: Angela Shin
Head of Production: Paul Makowski
Executive Producer: Kate Berry
Managing Director: Eve Kornblum
Client: Simply
Agency: Cartwright
Andrew Loevenguth – Head of Production
Alex Hoffman – Producer
Keith Cartwright – Founder
Lydia Dunay – Creative Director
Chelsea Ceasor – Art Director
Meghan Lai – Copywriter
Corey Mack- Account Supervisor
Kyla Kirshner – Account Manager
LIVE ACTION
Production Company: Her Studio
Director: Rikky Fernandes
Director of Photography: Daniel
Live Action Producer: Lucia Tran
Prop Master: Billy Wesley
Food Stylist: Laura Kinsey, Danielle Marin
Production Manager: Brook Turner
VFX
VFX Studio: a52
VFX Supervisor: Andy Wilkoff
CG Supervisor: Lee Buckley
Lead Flame Artist: Stefan Gaillot
Flame Artists: Michael Vaglienty, Rod Basham
Online Artists: Matthew Monteleone, John Valle, Chris Riley
Tracking: Mike Bettinardi, Joe Chiechi
Producer: Michael Ross
Head of Production: Drew Rissman
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Eve Kornblum
COLOR
Color Studio: Primary
Colorist: Ale Amato
Color Assistant: David Oh
Color Producer: Alex Zhao
Executive Producer: Christina Roldan
SOUND
Music Company: LIME
